Industry Insights


Comprehensive Literature Review on AI in Business

The following button is a PDF download for "The AI-Centric Business Model: A Strategic Framework for Organizational Transformation and Sustainable Competitive Advantage": an academic paper I wrote that examines AI's impact on businesses. The paper explores how AI's integration into the business sector is restructuring traditional organizational frameworks and process workflows to gain improved operational efficiency, decision-making, and innovation:

📄 Download "The AI-Centric Business Model"

Video Marketing Advertisement

The following button link is directed to an Instagram video advertisement that two of my peers and I created for "The Church Brewing Co.", a local brewery and restaurant in the town of Wolfville, Nova Scotia:

🖥️ The Church Brewing Co.

Business Literature: Gary Vaynerchuk's "Crushing It!""

I found this book to be a valuable resource regarding it's alignment with foundational understandings of business optimization and the value of systems analysis, in that it emphasizes the strategic use of digital ecosystems. From an independent consulting perspective, the book underscores valuable principles about the importance of a strategic digital presence, and agile approach to brand-building, which not only aligns with how one can market themselves to clients (like an independent consultant such as myself), but also with how they organizations can restructure their business models digitally to more efficiently position themselves. This book is very telling of the digital environment modern businesses are operating in, and a good reminder that sustainable growth and operation are rooted in being able to position your brand and business model to adapt to the rapidly growing environment of technology.

📖 Crushing It! Preview